Ignite | A B2B Marketing Blog

Neuromarketing: Research for Advertising Success

By Sean Doyle | July 12, 2017

I recently met thinker and writer Jeremy Bagnall. He shared this report on the application of neuromarketing, and I was intrigued. The term “neuromarketing” has been thrown around a fair amount, and it only takes a glance at the exciting research coming from neuromarketing to understand that it’s a concept worth noticing. Jeremy Bagnall sheds some light on the subject with his report, which is a great introduction to the foundations of neuromarketing in the 21st century.

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Posted in: SEO, About FitzMartin, Consulting, Just for Fun, consumer decision journey

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The Consumer Decision Journey: An Overview

By Sarah Grace McDuff | March 22, 2017

The way customers are buying is evolving, and the savy marketer knows that the best way to convert sales is to play by customers' rules: follow their journey to purchasing. The Consumer Decision Journey is made up of the six stages that potential customers experience throughout the process of buying. Knowing each of these stages allows your sales and marketing team to provide the right content at the right time to more effectively convert sales and help consumers who would benefit from your business. We've created an infographic that provides a clear and simple outline of the Consumer Decision Journey and the touchpoints where you can make the largest impact. Check it out below!

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Posted in: Inbound Marketing

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2017: New Year, New Marketing Trends

By Sarah Grace McDuff | January 24, 2017

We’ve officially entered 2017, and with the new year naturally comes new marketing trends that will play a large role in the next 365 days. Although many of these trends have been around for a while, a push towards their widespread adaptation will most likely make them major players in the marketing world for 2017.

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Posted in: marketing

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Google to Start Using Mobile-First Indexing

By Sarah Grace McDuff | November 14, 2016

 

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Posted in: SEO

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Why content isn't the problem — a lack of insight is

By Mac Logue | November 01, 2016

There are few absolutes in life, much less in the world of marketing. But in our experience, about the closest thing to an absolute is this: if a project is going to fail to meet its objectives, it will fail because of content. It doesn’t really matter if it’s a new website or an integrated campaign, most projects fail because they don’t say anything of consequence.

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Posted in: Content Marketing

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The List of All Lists for B2B CMOs

By Sarah Grace McDuff | October 11, 2016

So the title may be a bit of an exaggeration, but we’ve compiled a list of helpful online resources for CMOs. These include blogs to keep an eye on, the most popular B2B publications, and Twitter accounts that can provide marketing insights and help inspire new ideas for your marketing strategy. All in one place! Without further ado, here are three of the most useful lists for B2B CMOs:

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MAT Industry Expected to Continue Growth, As Implementation of MAT Systems Becomes Trend for Businesses.

By Anna Svarney | August 31, 2016

 

Marketing Automation Technology (MAT) allows businesses to manage their customers, leads, social media, email efforts, and more without the headache of trying to handle these aspects of marketing and sales individually. Despite this technology’s ability to streamline processes, many organizations have historically felt that the cost of implementing an MAT system is too high, or they do not fully understand the benefits of automation.

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Posted in: Marketing Automation, B2B Marketing

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How to Catch Vanity Metrics: What to Look For to Avoid Metric Mayhem!

By Sarah Grace McDuff | August 18, 2016

In today’s world of web analytics, measuring marketing and advertising efforts is easier than ever before. What was once considered guesswork can now be analyzed with quantitative data to provide solid reporting. But how can we know which metrics to measure?

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Posted in: Data, roi, marketing

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How to Gain Back 8 Days of Your Marketing Staff's Life

By Sean Doyle | July 12, 2016

It’s no secret that social media has become almost an obsession in the sales and marketing world over the past decade. Executives often wonder why so much time is being spent on this by the teams who run the social media strategy. Well, partly it's because marketers are scrambling to keep up with the latest social media platform and learn the ever changing ins and outs of successful social media practices. But still posting, managing, and browsing can be seriously time-consuming. The simple solution? Keyboard shortcuts.

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Posted in: Social Media

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4 Tips for Responding to Negative Comments on Social Media

By Sarah Grace McDuff | June 23, 2016



 Social media’s interactive qualities allow for meaningful exchanges between potential leads and businesses. Yet there is always the possibility of negative interactions: a post discounting a product, a negative review, or a comment blaming a company for a problem. How can you respond to these negative comments in a productive, respectful way? This post will walk you through some helpful tips for successfully responding to difficult social media posts.

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Posted in: Public Relations, Social Media, customer support

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