Ignite | A B2B Marketing Blog

Why We Learn: the question of our time

By Mac Logue | January 26, 2016

This past fall, we were fortunate to work with the marketing communications people at Auburn University Montgomery on a new branding campaign. Their expectations were high, asking to help engage people in one of the biggest questions of our time: Is college worth the cost? The result, Why We Learn, is a unique ad that begins the dialog with prospectrive students and parents. It also presents AUM in an entirely new light, while challenging the perceptions of University marketing.  

 

 

 

 

Posted in: Branding

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