Ignite | A B2B Marketing Blog

Sean Doyle

Recent Posts

Freshwater Land Trust Logo Refresh

By Sean Doyle | March 02, 2016

FitzMartin has been working with Freshwater Land Trust for years. Our team originally developed the first FWLT logo, and with the celebration of the organization’s 20th anniversary, we gave the logo a fresh new look. It was a pleasure working alongside Wendy Jackson and her passionate team on this project!

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Posted in: Branding, Creative, marketing

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Slow Growth Expected

By Sean Doyle | March 01, 2016


A monthly survey measuring the sentiment of U.S. small-business owners and CEOs about the economy. Respondents are limited to businesses with annual revenues of $1 million to $20 million. The findings are analyzed by Dr. Richard Curtin, University of Michigan. Read more about the survey

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Posted in: Data, B2B Sales, small business, CEO

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Cookies and wine???

By Sean Doyle | February 25, 2016

I love wine. I also love cookies. So really, when I saw the headline "We Paired Girl Scout Cookies and Wine and the Results Are Amazing" (byTracy Byrnes) I had to read it. You should too. Sometimes you read an article that you just have to acknowledge. This is one of those times. Seriously. That's all...just read it. Consider it homework...and if you are at the office, well, read it anyway. Then help out. The benevolent thing to do is buy some cookies, and some wine, call it a day!

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Posted in: Just for Fun

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Slow Growth Expected

By Sean Doyle | February 09, 2016

A monthly survey measuring the sentiment of U.S. small-business owners and CEOs about the economy.Respondents are limited to businesses with annual revenues of $1 million to $20 million. The findings are analyzed by Dr. Richard Curtin, University of Michigan. Read more about the survey.

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Posted in: Data, B2B Sales, small business, CEO

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Social Media Marketing: Living Up to the Hype

By Sean Doyle | February 02, 2016

 

CEOs and social media...it's not a pretty mix. Did you know that in 2012 only 16 percent of CEOs were actively participating in social media? Three years 80 percent of CEOs are now engaged in social media.

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Posted in: Social Media

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Confidence sees first increase since July

By Sean Doyle | January 28, 2016

A MONTHLY SURVEY measuring the sentiment of  U.S. small-business owners and CEOs about the economy.Respondents are limited to businesses with annual revenues of $1 million to $20 million. The findings are analyzed by  Dr. Richard Curtin, University of Michigan.  Read more about the survey.
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Posted in: Data, B2B Sales, CEO

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Rethink Social Media: Watch for Emerging Trends

By Sean Doyle | January 19, 2016

Primarily people think about social media an easy way to keep up with friends, to get news or information updates.Some more advanced users use it to communicate via a quick note via a Facebook chat, Snapchat, or Twitter. Certainly it is less intrusive than a call. However, it's, even more, important to pay attention to social media as a tool for improving your business. Even B2B firms can learn from this tools ability to aggregate opinions and trends.

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Posted in: Social Media, Social Media Trends, Twitter

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Rethink Social Media: Customer Support

By Sean Doyle | January 14, 2016

My first conflict around social media came when a prospect reviewed my firm’s employee Facebook posts, posts that included updates on our production managers youngest child’s potty training accomplishments.

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Posted in: Social Media, outbound marketing, customer support

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B2B marketers can focus less on Google+

By Sean Doyle | January 07, 2016

 

Do you worry that you have never paid enough attention to Google+. I do, or did! It was "out there" and I knew I should respect it...but I just never got around to it. So, relax...well, a bit.

Here are two articles that might help you understand a bit why the change. The first is pretty easy to read. Dive in. The second...160+ pages of deep thinking and understanding. Dive in if you dare! Both are smart! 

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Posted in: B2B Sales

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It is time to hire a Marketing Manager: what is a good question to ask the candidate?

By Sean Doyle | October 15, 2015

Before you begin candidate searching, let me help you form some of the key questions that should be included in your interview questions. The answers to these key interview questions will reveal if a prospective marketing professional is right for your small to mid-sized business. These questions will offer you a guide to hiring leadership to make the marketing function at your company a valuable tool. They will also function if you are hiring a part time CMO or even an agency to help you. 

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Posted in: leadership, CEO, business leadership

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