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Sean Doyle

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Neuromarketing: Research For Advertising Success Installment Four

By Sean Doyle | August 16, 2017

A major problem marketers have always faced is the difficulty of proving the exact results of an ad campaign. While technology is helping to lessen this problem, neuromarketing may provide more solutions. In an article I recently came across, author Jeremy Bagnall explains the ability of neuromarketing studies to determine effectiveness of an ad by tracking the eye placement of participants. This experiment is definitely a step up from focus groups that are often plagued by groupthink, etc. See below. 

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Posted in: SEO, About FitzMartin, Consulting, Just for Fun, consumer decision journey

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Neuromarketing: Research For Advertising Success Installment Two

By Sean Doyle | July 24, 2017

We’re always hearing about new technology that changes the face of business. With all of the innovation in the past few decades, it’s hard to keep up. But new friend and guest author Jeremy Bagnall takes a clear approach to explaining the new technologies that are advancing neuromarketing, so you don’t have to worry about being behind on the technological lingo. Just like marketing automation technology is creating huge strides in the efficiency and success of digital marketing, new technologies like fMRI scans and EEGs are helping the neuromarketing world gain results that directly impact the marketing world. Continuing in the series, check out what Jeremy has to say on the topic…

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Posted in: SEO, About FitzMartin, Consulting, Just for Fun, consumer decision journey

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Neuromarketing: Research For Advertising Success Installment Three

By Sean Doyle | July 12, 2017

The first two post received great attention so we thought you might like more! Part 3:  In our technologically-advanced world, Big Brother is always watching. In the context of neuromarketing, this translates to eye-tracking technology that allows neuromarketers to determine the ideal placement of menu items, what draws customers’ eyes first, and more. But in this case Big Brother leads to more informed marketing decisions and better results for businesses. In this third installment of the blog series, guest writer Jeremy Bagnall discusses neuroscience’s implications for the business world.   

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Posted in: SEO, About FitzMartin, Consulting, Just for Fun, consumer decision journey

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Neuromarketing: Research for Advertising Success

By Sean Doyle | July 12, 2017

I recently met thinker and writer Jeremy Bagnall. He shared this report on the application of neuromarketing, and I was intrigued. The term “neuromarketing” has been thrown around a fair amount, and it only takes a glance at the exciting research coming from neuromarketing to understand that it’s a concept worth noticing. Jeremy Bagnall sheds some light on the subject with his report, which is a great introduction to the foundations of neuromarketing in the 21st century.

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Posted in: SEO, About FitzMartin, Consulting, Just for Fun, consumer decision journey

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How to Gain Back 8 Days of Your Marketing Staff's Life

By Sean Doyle | July 12, 2016

It’s no secret that social media has become almost an obsession in the sales and marketing world over the past decade. Executives often wonder why so much time is being spent on this by the teams who run the social media strategy. Well, partly it's because marketers are scrambling to keep up with the latest social media platform and learn the ever changing ins and outs of successful social media practices. But still posting, managing, and browsing can be seriously time-consuming. The simple solution? Keyboard shortcuts.

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Posted in: Social Media

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Strong Revenue and Profits Expected

By Sean Doyle | April 21, 2016

A monthly survey measuring the sentiment of U.S. small-business owners and CEOs about the economy. Respondents are limited to businesses with annual revenues of $1 million to $20 million. The findings are analyzed by Dr. Richard Curtin, University of Michigan. Read more about the survey

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Posted in: Data, B2B Sales, small business, CEO

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Strong Revenue and Profits Expected

By Sean Doyle | April 19, 2016

A monthly survey measuring the sentiment of U.S. small-business owners and CEOs about the economy.Respondents are limited to businesses with annual revenues of $1 million to $20 million. The findings are analyzed by Dr. Richard Curtin, University of Michigan. Read more about the survey

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Posted in: Data, B2B Sales, small business, CEO

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Renewed Job Growth

By Sean Doyle | April 14, 2016

A monthly survey measuring the sentiment of U.S. small-business owners and CEOs about the economy.Respondents are limited to businesses with annual revenues of $1 million to $20 million. The findings are analyzed by Dr. Richard Curtin, University of Michigan. Read more about the survey.

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Posted in: Data, B2B Sales, small business, CEO

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Brand Refresh for Freshwater Land Trust

By Sean Doyle | March 29, 2016

In celebration of its 20th anniversary and the people, partners and places that have made its conservation work possible, the Freshwater Land Trust started off the next 20 years with a fresh look. The past few years have been monumental for the Land Trust, as its mission has grown in both scale and scope, while its role in the Birmingham community has increased in importance. It is vital that the FWLT marketing position continues to reflect its expanded mission. To that end, FitzMartin updated the Land Trust logo, specifically the typography, to give the mark a more modern, more energetic feel. The biggest reason for the change is FWLT increased effort to attract the next generation of conservationists, who represent the future of its organization.

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Posted in: Branding, Creative, small business, logo refresh, website refresh

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Investment Plans Hold Steady

By Sean Doyle | March 23, 2016

 

A MONTHLY SURVEY measuring the sentiment of  U.S. small-business owners and CEOs about the economy.Respondents are limited to businesses with annual revenues of $1 million to $20 million. The findings are analyzed by  Dr. Richard Curtin, University of Michigan.  Read more about the survey.
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Posted in: Data, B2B Sales, small business, CEO

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