Ignite | A B2B Marketing Blog

Sarah Grace McDuff

Recent Posts

Dig a Little Deeper: Why a deep dive planning retreat is a good fit

By Sarah Grace McDuff | October 17, 2017

Getting away from the office and taking a step back to think about your business can have huge benefits. Just look at one of our clients who we facilitated a planning retreat with: they had no digital presence or sales process model. After a planning session we launched a new focused plan to a specific market and cross-sold the primary product line through a solid content plan. They obtain 60-70 new leads a month now! 

After 25 years and over 5,000 clients of experience, we wanted to help create more of these success stories. How? We've developed a new Marketing and Sale Planning Retreat service that works in three different ways, so that your business's unique needs are met. 

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Setting Your business up for success with A Marketing Planning Retreat

By Sarah Grace McDuff | October 10, 2017

It’s time to jump into planning for 2018, but it can be difficult to know where to start with creating a roadmap for the coming year. Is it worth setting the time aside to carefully create a marketing and sales plan? Yes, if you do it right. 

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Get Ready for 2018: Planning Is Key

By Sarah Grace McDuff | October 03, 2017

You wouldn’t run a marathon without training. You wouldn’t take a test without studying. You shouldn’t go into the new year without a strategic, comprehensive plan. It’s about time to start thinking about 2018. The best way to ensure your business’s success in 2018 is to make sure that you have a plan. A plan that’s actually well thought out, deliberate, and takes into consideration your past performance. Success in business, just like success in any aspect of life, is contingent on good planning.

With 25 years and over 5,000 clients worth of experience, not only do we enjoy planning retreats, but we're also good at helping teams build out their strategy. We conduct planning retreats in multiple fashions to fit the unique needs of your business. One of which is a live, video session with a retreat leader.

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Getting Out of the Office: Benefits of Off-Site Planning

By Sarah Grace McDuff | September 26, 2017

Planning retreats are valuable practices, if done correctly. One aspect of a retreat that is central to the idea is going off-site for a period of time. Getting out of the office has many pros that can help your team refresh and refocus for a successful year. Check out some of the benefits that getting out of the office can provide:

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Posted in: sales and marketing planning

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Why Taking Time To Plan Works

By Sarah Grace McDuff | September 19, 2017

We’ve all had marketing or sales plans that are forgotten in the daily grind of things. After a few of these have been introduced to employees and put on the back burner, it’s easy to think that there is no merit to create a plan. But having a succinct plan backed by analysis and insight is the difference between trudging along without any sense of direction and carefully guiding your business down a chosen path. In fact, the data shows that having a marketing and sales plan can make all of the difference between success and failure.

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The Consumer Decision Journey: An Overview

By Sarah Grace McDuff | March 22, 2017

The way customers are buying is evolving, and the savy marketer knows that the best way to convert sales is to play by customers' rules: follow their journey to purchasing. The Consumer Decision Journey is made up of the six stages that potential customers experience throughout the process of buying. Knowing each of these stages allows your sales and marketing team to provide the right content at the right time to more effectively convert sales and help consumers who would benefit from your business. We've created an infographic that provides a clear and simple outline of the Consumer Decision Journey and the touchpoints where you can make the largest impact. Check it out below!

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Posted in: Inbound Marketing

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2017: New Year, New Marketing Trends

By Sarah Grace McDuff | January 24, 2017

We’ve officially entered 2017, and with the new year naturally comes new marketing trends that will play a large role in the next 365 days. Although many of these trends have been around for a while, a push towards their widespread adaptation will most likely make them major players in the marketing world for 2017.

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Posted in: marketing

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Google to Start Using Mobile-First Indexing

By Sarah Grace McDuff | November 14, 2016

 

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Posted in: SEO

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The List of All Lists for B2B CMOs

By Sarah Grace McDuff | October 11, 2016

So the title may be a bit of an exaggeration, but we’ve compiled a list of helpful online resources for CMOs. These include blogs to keep an eye on, the most popular B2B publications, and Twitter accounts that can provide marketing insights and help inspire new ideas for your marketing strategy. All in one place! Without further ado, here are three of the most useful lists for B2B CMOs:

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How to Catch Vanity Metrics: What to Look For to Avoid Metric Mayhem!

By Sarah Grace McDuff | August 18, 2016

In today’s world of web analytics, measuring marketing and advertising efforts is easier than ever before. What was once considered guesswork can now be analyzed with quantitative data to provide solid reporting. But how can we know which metrics to measure?

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Posted in: Data, roi, marketing

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