Ignite | A B2B Marketing Blog

Lauren Litchfield

Recent Posts

New Location. New Signage.

By Lauren Litchfield | May 19, 2016

New signage matching our new office space is coming alive! The anticipation is killing us. A look at the final product to be revealed soon.

CONTINUE READING

Posted in: About FitzMartin

0

Impact the Consumer Decision Journey through Social Media

By Lauren Litchfield | May 10, 2016

Before making a purchase, over 70% of buyers conduct research by using social media. Overall we are reading that a buyer will use on average 5 digital sources other than your website to “check up” on you and your company. Interesting and actionable data.

A great resource to convert your prospects through the stages of the consumer decision journey is your social media content.

CONTINUE READING

Posted in: Digital Marketing, B2B Sales, B2B Marketing, Social Media, marketing, consumer decision journey

0

Design Intern, Summer 2016

By Lauren Litchfield | April 12, 2016

Design_Intern_Social.pngPosition Title: Design Intern, Summer 2016

Position Type: Internship

Location: Birmingham, AL

Salary: Paid, Non-Exempt, Temporary

Hours: 25 hours minimum availability is required (M-F, between 8-5pm)

Contact: Mac Logue (mac@fitzmartin.com). Please send a resume and a one-page cover letter, along with start-end dates and weekly availability to mac@fitzmartin.com. In your cover letter, please give us two reasons why you’re perfect for this job and two reasons why this job is perfect for you.

CONTINUE READING

Posted in: Creative, hiring, web design, graphic designer, internship, digital ad design, graphic design, intern, design

0

Account Service Intern, Summer 2016

By Lauren Litchfield | April 07, 2016

Position Title: Account Service Intern, Summer 2016

Position Type: Internship

Location: Birmingham, AL

Salary: Paid, Non-Exempt, Temporary

Hours: 25 hours minimum availability is required (M-F, between 8-5pm)

Contact: Anna Svarney (anna@fitzmartin.com). Please send a resume and a one-page cover letter, along with start-end dates and weekly availability to anna@fitzmartin.com. In your cover letter, please give us two reasons why you’re perfect for this job and two reasons why this job is perfect for you.

 

CONTINUE READING

Posted in: Digital Marketing, Inbound Marketing, B2B Sales, B2B Marketing, Consulting, hiring, internship, marketing, intern

0

The Homepage is DEAD.

By Lauren Litchfield | January 26, 2016

FitzMartin has been advocating a model of building all webpages to serve as an entry point to a site for years! Search forces this to be considered. Many of our clients in the professional services field have prospects who are searching for a name so a bio page, not a homepage, is the best place to start.

CONTINUE READING

Posted in: Web Analytics, B2B Marketing

0

Are you using B2B marketing and PR cyber bullying practices? Three terms to know and four tips for spotting this illicit practice.

By Lauren Litchfield | January 12, 2016

I've been thinking about how special interest groups use “grassroots” efforts to alter public perception on certain issues. B2B marketing often faces difficult issues, such as regulatory change, and can be tempted to fall into these practices only considering the outcome, not the morality.

CONTINUE READING

Posted in: B2B Sales, Social Media, google

0