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Charles Simpson & Lori Sullivan

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For Better or Worse, Your Web Analytics are Neither Good nor Bad

By Charles Simpson & Lori Sullivan | August 01, 2014

The more we teach others about how digital marketing works, the more we are reminded that one can’t truly understand how to interpret web analytics if they have a simplistic approach to evaluating results. 

What we mean by “simplistic” is this: the tendency to look at a data point, number or result on a particular day and only ask, “Is this result good or bad?” 

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Posted in: Digital Marketing, Web Analytics

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