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Anna Svarney

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MAT Industry Expected to Continue Growth, As Implementation of MAT Systems Becomes Trend for Businesses.

By Anna Svarney | August 31, 2016


Marketing Automation Technology (MAT) allows businesses to manage their customers, leads, social media, email efforts, and more without the headache of trying to handle these aspects of marketing and sales individually. Despite this technology’s ability to streamline processes, many organizations have historically felt that the cost of implementing an MAT system is too high, or they do not fully understand the benefits of automation.


Posted in: Marketing Automation, B2B Marketing