The FitzMartin Blog

The latest insights and news to improve your sales and marketing.

Fear Factor: Decoding the Psychology of Fear in Marketing
Mastering Fear-Based Marketing: An Ethical Approach
Prospect Ghosting: Why It Happens & How to Avoid It
Are You Expecting the Right Returns from Your Marketing?
3 Ways to Accelerate Results
3 Signs It’s Time for a UX Audit
How Sales and Marketing Can Find Harmony and Drive Growth
Great Brands Start With a Great Culture
Beyond the NPS
The Do’s and Don’ts of Sending Gifts to New Clients
3 Reasons MAT is So Powerful
How Taking Your Prospect Off-Site Can Work in Your Favor
3 Ways to Reward a Prospect for Buying In
5 Steps to a Better Marketing Department
3 Ways to Make a Prospect Feel Safe About Buying
Is Your Value Proposition Insulting Your Potential Customers?
Will AI Investment Determine the Success of the Modern Business?
Goodbye, Cookies
Texting While Marketing? The Rules Have Changed
The Future of Google Search and What it Means for SEO
The Keys to Effective Communication
Scaling Your Sales Team? Pull the Marketing Lever First
An Executive’s Guide to Sales and Marketing Alignment
The Case for Fractional CMOs: Cost-Effective Marketing Leadership for Emerging Middle Market Companies
A C-Suite’s Guide to Creating a Healthy Company Culture
Creativity in Advertising, does it even matter?
Solve the Problem of Selling
Converting Commitments in Late Stage Sales
Commitment: Answering the C-Suite’s Most Pressing Questions
Commitment: Don’t Lose Deals to Indecision
Selling to B2B Buyers in a B2C World
Understanding the Buyer’s Point of View
Lessons from the Commodity Market: Realizing Exponential Revenue Growth in a Crowded Market
The Customer Journey: The Path Every Company Has to Walk
Sell Backwards
The Customer Isn't Always Right
10 Sales and Marketing Tips for 2023 (According to the Experts)
Environment Management: Gifts and Late-Stage Sales
Environment Management: Cues and Buyer’s Retreat
Insights from INBOUND: New Ways to Connect With Your Customers
Environment Management: Keys to a Scalable Sales Pipeline
The Next Steps: Working with Net Promoter Scores to Fuel Growth
We Won! (So What?)
The Missing Link to More Revenue: Standing up an SDR Department - Part 3
The Missing Link to More Revenue: Standing up an SDR Department - Part 2
The Missing Link to More Revenue: Standing Up an SDR Department - Part 1
How a Data-Driven View and Integrated Toolset Impacts the Full Sales Scale - Part 2
How a Data-Driven View and Integrated Toolset Impacts the Full Sales Scale - Part 1
Is Your Tech—or Lack Thereof—Helping or Hindering Your Sales Strategy?
Six Strategies to Help Sellers Win the Sale
Optimizing Data Architecture for Competitive Advantage in B2B
Meeting Prospects in a Cookieless World
Creating Priorities in Your Sales Cycle
Retaining Authority in Late-Stage Sales (CogMar Process H)
Stop Caring About What Everyone Thinks
Countering Late-Stage Sales Objections (CogMar Process G)
How Much Should You Be Spending On Marketing Next Year?
Help Me Help You (CogMar Process F)
How to Get In Front of the Decision Maker (CogMar Process E)
Let Your Data Do the Talking (CogMar Process D)
One Simple Strategy to Add Value to Customers in Meaningful Ways
Empowering your Prospect Through External Forces (CogMar Process B)
Are You Arousing Your Clients - Emotionally? (CogMar Process C)
Why Driving Awareness Isn't Enough (CogMar Process A)
Why Inbound Marketing Fails (And What to do Instead)
What do the Golden Circle and CogMar have in Common?
What is Cognitive Marketing?
Winning the Customer's Loyalty - the Organic Way (CogMar Conversion #5)
Guiding the Prospect Towards Realization and Reward (CogMar Conversion #4 )
Reassuring, Nurturing, and Setting Expectations for Your Prospect (CogMar Conversion #3)
Giving the Customer a Reason to Change (CogMar Conversion #2)
Helping your Prospect Contemplate Positive Change (CogMar Conversion #1)
Video Drives Costs Down for SPOC Automation
The Importance of Customer Success When Creating Marketing Initiatives
Why Social Sales Should Be Factored in Your Sales Strategy
The Power of Rev Ops for Small-to-Middle Business
The Importance of Emotional Value for Clients
The Value of Culture in Retaining Great Talent
How and Why You Must Prioritize the Development of Employees
The Importance of Proactively Seeking Great Talent
Good Company Culture Will Improve Your Sales Force
Is the success of your sales organization down to talent or process?
An Underappreciated Aspect of a Strong Corporate Culture
Help wanted: an experienced Project Manager to lead our production team
Are badly written email messages subverting your sales efforts?
Can emotion help you close more sales?
Defining Late-Stage Prospects
(Post 3) A deeper dive into effective late-stage marketing and sales
A deep dive into effective late-stage marketing and sales
Marketing Technology: making sense of the madness
A moment of clarity: Why marketing fails and what to do about it
Think Think Think, a good read on looking AND thinking forward
Sales Enablement: The secret to turning data into new sales
Seeking an Account Executive to Join the FitzMartin Team
Marketing Should Inform Your Decisions By Testing, Thinking, Gathering and Applying Insights
What is GDPR and why is a good chunk of the world freaking out about it?
You need to evaluate your current sales and marketing structure. It could be costing you millions.
Understand where a prospect is in the sales cycle to increase your close rate.
Understanding your prospects will increase your sales.
Wake the Dead Testimonial: How We Turned a Dead Contact List Into $800,000 in Net New Revenue
The "dish" is this: It's Time to "unpack" the "impact" of "fake news" ...and other words that must be dropped from your vocabulary. "Let that sink in."
Dig a Little Deeper: Why a deep dive planning retreat is a good fit
Setting Your business up for success with A Marketing Planning Retreat
Get Ready for 2018: Planning Is Key
Getting Out of the Office: Benefits of Off-Site Planning
Why Taking Time To Plan Works
Neuromarketing: Research For Advertising Success Installment Four
Neuromarketing: Research For Advertising Success Installment Two
Neuromarketing: Research For Advertising Success Installment Three
Neuromarketing: Research for Advertising Success
The Consumer Decision Journey: An Overview
2017: New Year, New Marketing Trends
Google to Start Using Mobile-First Indexing
Why content isn't the problem — a lack of insight is
The List of All Lists for B2B CMOs
MAT Industry Expected to Continue Growth, As Implementation of MAT Systems Becomes Trend for Businesses.
How to Catch Vanity Metrics: What to Look For to Avoid Metric Mayhem!
How to Gain Back 8 Days of Your Marketing Staff's Life
4 Tips for Responding to Negative Comments on Social Media
Instagram: The New Face of B2B Marketing?
The Rickwood Classic: A Time-Honored Birmingham Tradition
New Location. New Signage.
New Business Development Training with Seyfarth Shaw
Impact the Consumer Decision Journey through Social Media
Strong Revenue and Profits Expected
Strong Revenue and Profits Expected
Renewed Job Growth
Design Intern, Summer 2016
Account Service Intern, Summer 2016
Brand Refresh for Freshwater Land Trust
Investment Plans Hold Steady
Freshwater Land Trust Logo Refresh
Slow Growth Expected
Cookies and wine???
Why You Need a Working Sales and Marketing Framework
It's Official
Slow Growth Expected
Social Media Marketing: Living Up to the Hype
Confidence sees first increase since July
The Homepage is DEAD.
Why We Learn: the question of our time
Rethink Social Media: Watch for Emerging Trends
Rethink Social Media: Customer Support
Are you using B2B marketing and PR cyber bullying practices? Three terms to know and four tips for spotting this illicit practice.
B2B marketers can focus less on Google+
We Wish You a Merry Christmas
“Renewed focus will enhance FitzMartin’s legacy of helping business leaders achieve revenue goals”
We are hiring a Production Artist for Web and Print
AUM Television Shoot
It is time to hire a Marketing Manager: what is a good question to ask the candidate?
We are hiring an account executive
How most executives unintentionally undermine the marketing role and loose revenue in the process
Enabling Profit
Is web advertising dead?
Business leadership should offer marketing ROI challenges
Do you believe these are the two metrics every business leader must know?
B2B is search-driven, socially empowered and buyer-controlled
B2B sales success, through social media, is not about scale but specificity
The key to magic, and good advertising, is surprise
Land Aid 2015: interested in FREE tickets?
100% of companies that publish multiple posts a day attribute sales to that effort.
Why is FitzMartin a huge fan of opening up web analytics to clients?
A Prince whose character is thus marked by every act which may define a Tyrant, is unfit to be the ruler of a free people.
Why the research? Why the data?
Four ways Warby Parker is ruining my life ...a tale of remarketing ad campaigns gone bad
2015 Digital Banking Trends
Finding Profit By Listening
Finding profit through innovation. ...only part of the story
Are you interested in 4 more SEO myths hurting your sales & marketing
3 SEO myths that hurt your sales & marketing results
From Vanity to Value Metrics: Your Digital ROI
Sales teams waste time. Sure. It’s true. (part 2)
Sales teams waste time. Sure. It’s true.
Old School Art: Telling a Corporate Story
What to do when your prospect doesn't understand what you do
B2B Sales and "Menu Engineering"
How Better Writing Can Help You Sell More
Mobile marketing. It’s a tricky world in that it looks easy and is accessible to everyone.
By 2020, customers will manage 85% of their relationship without talking to a human
Is Your Website Mobile Friendly? Why It's A Priority After April 21st
Helping, not selling
46% B2B product buyers are millennials
Women's Media Consumption Habits
Can business learn from basketball?
Bankers do not belong on social media!
Design Trends from 2014
Investment banking and "Finding Profit"
Aligning sales and marketing. What? Why?
Much more than a good “bean counter”...
A new view, a fresh perspective
How Facebook Ads are Reaching Around the World
Social. Should You Try Again?
“purpose driven social” leads to Social Media ROI
Hillary 5.0, lessons for B2B sales and marketing
Let’s End the Percentage-Based Sales Cycle
The Mobile Content Mind-Set
Fear and Marketing
It’s Not All About the Money
Why Real-Time Bidding?
Top 9 Research Resources for Digital Marketers

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