Ignite | A B2B Marketing Blog

How to Catch Vanity Metrics: What to Look For to Avoid Metric Mayhem!

By Sarah Grace McDuff | August 18, 2016

In today’s world of web analytics, measuring marketing and advertising efforts is easier than ever before. What was once considered guesswork can now be analyzed with quantitative data to provide solid reporting. But how can we know which metrics to measure?

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Posted in: Data, roi, marketing

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How to Gain Back 8 Days of Your Marketing Staff's Life

By Sean Doyle | July 12, 2016

It’s no secret that social media has become almost an obsession in the sales and marketing world over the past decade. Executives often wonder why so much time is being spent on this by the teams who run the social media strategy. Well, partly it's because marketers are scrambling to keep up with the latest social media platform and learn the ever changing ins and outs of successful social media practices. But still posting, managing, and browsing can be seriously time-consuming. The simple solution? Keyboard shortcuts.

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Posted in: Social Media

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4 Tips for Responding to Negative Comments on Social Media

By Sarah Grace McDuff | June 23, 2016



 Social media’s interactive qualities allow for meaningful exchanges between potential leads and businesses. Yet there is always the possibility of negative interactions: a post discounting a product, a negative review, or a comment blaming a company for a problem. How can you respond to these negative comments in a productive, respectful way? This post will walk you through some helpful tips for successfully responding to difficult social media posts.

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Posted in: Public Relations, Social Media, customer support

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Instagram: The New Face of B2B Marketing?

By Sarah Grace McDuff | June 08, 2016

A recent report by TrackMaven showed that B2B companies who use social media receive their highest engagement ratios on Instagram. While LinkedIn, Facebook, and Twitter are the most popular platforms for B2B companies, Instagram is an open playing field with only 19% of B2B companies using the platform. Yet the data is staggering: the engagement ratio for B2B companies on Instagram (the average number of interactions per post per 1,000 followers) is 22.53, 20 times more than the engagement ratio for LinkedIn (1.09). If Instagram provides such high levels of engagement, why are so few B2B companies taking advantage of this social media platform?

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Posted in: Branding, B2B Marketing, Social Media

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The Rickwood Classic: A Time-Honored Birmingham Tradition

By Sarah Grace McDuff | June 02, 2016

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The FitzMartin team watches the Birmingham Barons play in the Rickwood Classic 

Since its inception in 1996, the Rickwood Classic has been a Birmingham favorite. Once a year, the Birmingham Barons travel back to the historic Rickwood Field, the oldest ballpark in the country, to play a game in celebration of Birmingham's baseball history.

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Posted in: Just for Fun

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New Location. New Signage.

By Lauren Litchfield | May 19, 2016

New signage matching our new office space is coming alive! The anticipation is killing us. A look at the final product to be revealed soon.

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Posted in: About FitzMartin

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New Business Development Training with Seyfarth Shaw

By Charles Simpson | May 12, 2016

New business development is an often difficult proposition for senior associates at large law firms. Of course, they face considerable demands on their time. Perfectionism used to be their ally back when they had adequate time to focus on one thing at a time and do it well (i.e. law school), but senior associates are usually spread too thin to embrace the fundamentals of new business development. Moreover, great attorneys tend to be introverted (not antisocial… there is indeed a difference).

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Posted in: B2B Sales, Consulting, marketing, sales, new business development

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Impact the Consumer Decision Journey through Social Media

By Lauren Litchfield | May 10, 2016

Before making a purchase, over 70% of buyers conduct research by using social media. Overall we are reading that a buyer will use on average 5 digital sources other than your website to “check up” on you and your company. Interesting and actionable data.

A great resource to convert your prospects through the stages of the consumer decision journey is your social media content.

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Posted in: Digital Marketing, B2B Sales, B2B Marketing, Social Media, marketing, consumer decision journey

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Strong Revenue and Profits Expected

By Sean Doyle | April 21, 2016

A monthly survey measuring the sentiment of U.S. small-business owners and CEOs about the economy. Respondents are limited to businesses with annual revenues of $1 million to $20 million. The findings are analyzed by Dr. Richard Curtin, University of Michigan. Read more about the survey

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Posted in: Data, B2B Sales, small business, CEO

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Strong Revenue and Profits Expected

By Sean Doyle | April 19, 2016

A monthly survey measuring the sentiment of U.S. small-business owners and CEOs about the economy.Respondents are limited to businesses with annual revenues of $1 million to $20 million. The findings are analyzed by Dr. Richard Curtin, University of Michigan. Read more about the survey

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Posted in: Data, B2B Sales, small business, CEO

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