Ignite | A B2B Marketing Blog

Wake the Dead Testimonial: How We Turned a Dead Contact List Into $800,000 in Net New Revenue

By Will Riley | April 02, 2018

Challenge:

FitzMartin has been working with Occupational Health Dynamics (OHD) since 2015.  A leader in the occ health industry, OHD provides law, fire, industrial and occ health industries with fit testing devices.  OHD had a large database of contacts that no one was actively following up on, generated from trade shows, referrals and marketing over the years. As we got OHD up and running in HubSpot, we didn’t want to upload the entire database without knowing if these contacts were still valid, or in simpler terms, marketing to a dead list. So our challenge was to find a way to validate and confirm the list.

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Posted in: Inbound Marketing

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The "dish" is this: It's Time to "unpack" the "impact" of "fake news" ...and other words that must be dropped from your vocabulary. "Let that sink in."

By Sean Doyle | January 02, 2018

Every year my father sends me a list. This years list, "Fake News," "covfefe" top this year's banned words list was published by MICHIGAN RADIO. Reviewing these lists and reflecting or laughing at our having fallen into the traps of using the shamed words is a New Year tradition for us. I thought I might share it with you too. "Let me ask you this" are you guilty? I am, but also I am committed to improving. For me, shedding some words might be as important as shedding a few pounds!

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Posted in: Copywriting

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Dig a Little Deeper: Why a deep dive planning retreat is a good fit

By Sarah Grace McDuff | October 17, 2017

Getting away from the office and taking a step back to think about your business can have huge benefits. Just look at one of our clients who we facilitated a planning retreat with: they had no digital presence or sales process model. After a planning session we launched a new focused plan to a specific market and cross-sold the primary product line through a solid content plan. They obtain 60-70 new leads a month now! 

After 25 years and over 5,000 clients of experience, we wanted to help create more of these success stories. How? We've developed a new Marketing and Sale Planning Retreat service that works in three different ways, so that your business's unique needs are met. 

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Setting Your business up for success with A Marketing Planning Retreat

By Sarah Grace McDuff | October 10, 2017

It’s time to jump into planning for 2018, but it can be difficult to know where to start with creating a roadmap for the coming year. Is it worth setting the time aside to carefully create a marketing and sales plan? Yes, if you do it right. 

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Get Ready for 2018: Planning Is Key

By Sarah Grace McDuff | October 03, 2017

You wouldn’t run a marathon without training. You wouldn’t take a test without studying. You shouldn’t go into the new year without a strategic, comprehensive plan. It’s about time to start thinking about 2018. The best way to ensure your business’s success in 2018 is to make sure that you have a plan. A plan that’s actually well thought out, deliberate, and takes into consideration your past performance. Success in business, just like success in any aspect of life, is contingent on good planning.

With 25 years and over 5,000 clients worth of experience, not only do we enjoy planning retreats, but we're also good at helping teams build out their strategy. We conduct planning retreats in multiple fashions to fit the unique needs of your business. One of which is a live, video session with a retreat leader.

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Getting Out of the Office: Benefits of Off-Site Planning

By Sarah Grace McDuff | September 26, 2017

Planning retreats are valuable practices, if done correctly. One aspect of a retreat that is central to the idea is going off-site for a period of time. Getting out of the office has many pros that can help your team refresh and refocus for a successful year. Check out some of the benefits that getting out of the office can provide:

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Posted in: sales and marketing planning

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Why Taking Time To Plan Works

By Sarah Grace McDuff | September 19, 2017

We’ve all had marketing or sales plans that are forgotten in the daily grind of things. After a few of these have been introduced to employees and put on the back burner, it’s easy to think that there is no merit to create a plan. But having a succinct plan backed by analysis and insight is the difference between trudging along without any sense of direction and carefully guiding your business down a chosen path. In fact, the data shows that having a marketing and sales plan can make all of the difference between success and failure.

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Neuromarketing: Research For Advertising Success Installment Four

By Sean Doyle | August 16, 2017

A major problem marketers have always faced is the difficulty of proving the exact results of an ad campaign. While technology is helping to lessen this problem, neuromarketing may provide more solutions. In an article I recently came across, author Jeremy Bagnall explains the ability of neuromarketing studies to determine effectiveness of an ad by tracking the eye placement of participants. This experiment is definitely a step up from focus groups that are often plagued by groupthink, etc. See below. 

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Posted in: SEO, About FitzMartin, Consulting, Just for Fun, consumer decision journey

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Neuromarketing: Research For Advertising Success Installment Two

By Sean Doyle | July 24, 2017

We’re always hearing about new technology that changes the face of business. With all of the innovation in the past few decades, it’s hard to keep up. But new friend and guest author Jeremy Bagnall takes a clear approach to explaining the new technologies that are advancing neuromarketing, so you don’t have to worry about being behind on the technological lingo. Just like marketing automation technology is creating huge strides in the efficiency and success of digital marketing, new technologies like fMRI scans and EEGs are helping the neuromarketing world gain results that directly impact the marketing world. Continuing in the series, check out what Jeremy has to say on the topic…

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Posted in: SEO, About FitzMartin, Consulting, Just for Fun, consumer decision journey

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Neuromarketing: Research For Advertising Success Installment Three

By Sean Doyle | July 12, 2017

The first two post received great attention so we thought you might like more! Part 3:  In our technologically-advanced world, Big Brother is always watching. In the context of neuromarketing, this translates to eye-tracking technology that allows neuromarketers to determine the ideal placement of menu items, what draws customers’ eyes first, and more. But in this case Big Brother leads to more informed marketing decisions and better results for businesses. In this third installment of the blog series, guest writer Jeremy Bagnall discusses neuroscience’s implications for the business world.   

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Posted in: SEO, About FitzMartin, Consulting, Just for Fun, consumer decision journey

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