So the title may be a bit of an exaggeration, but we’ve compiled a list of helpful online resources for CMOs. These include blogs to keep an eye on, the most popular B2B publications, and Twitter accounts that can provide marketing insights and help inspire new ideas for your marketing strategy. All in one place! Without further ado, here are three of the most useful lists for B2B CMOs:
Marketing Automation Technology (MAT) allows businesses to manage their customers, leads, social media, email efforts, and more without the headache of trying to handle these aspects of marketing and sales individually. Despite this technology’s ability to streamline processes, many organizations have historically felt that the cost of implementing an MAT system is too high, or they do not fully understand the benefits of automation.
In today’s world of web analytics, measuring marketing and advertising efforts is easier than ever before. What was once considered guesswork can now be analyzed with quantitative data to provide solid reporting. But how can we know which metrics to measure?
It’s no secret that social media has become almost an obsession in the sales and marketing world over the past decade. Executives often wonder why so much time is being spent on this by the teams who run the social media strategy. Well, partly it's because marketers are scrambling to keep up with the latest social media platform and learn the ever changing ins and outs of successful social media practices. But still posting, managing, and browsing can be seriously time-consuming. The simple solution? Keyboard shortcuts.
Social media’s interactive qualities allow for meaningful exchanges between potential leads and businesses. Yet there is always the possibility of negative interactions: a post discounting a product, a negative review, or a comment blaming a company for a problem. How can you respond to these negative comments in a productive, respectful way? This post will walk you through some helpful tips for successfully responding to difficult social media posts.
A recent report by TrackMaven showed that B2B companies who use social media receive their highest engagement ratios on Instagram. While LinkedIn, Facebook, and Twitter are the most popular platforms for B2B companies, Instagram is an open playing field with only 19% of B2B companies using the platform. Yet the data is staggering: the engagement ratio for B2B companies on Instagram (the average number of interactions per post per 1,000 followers) is 22.53, 20 times more than the engagement ratio for LinkedIn (1.09). If Instagram provides such high levels of engagement, why are so few B2B companies taking advantage of this social media platform?
The FitzMartin team watches the Birmingham Barons play in the Rickwood Classic
Since its inception in 1996, the Rickwood Classic has been a Birmingham favorite. Once a year, the Birmingham Barons travel back to the historic Rickwood Field, the oldest ballpark in the country, to play a game in celebration of Birmingham's baseball history.
New signage matching our new office space is coming alive! The anticipation is killing us. A look at the final product to be revealed soon.
New business development is an often difficult proposition for senior associates at large law firms. Of course, they face considerable demands on their time. Perfectionism used to be their ally back when they had adequate time to focus on one thing at a time and do it well (i.e. law school), but senior associates are usually spread too thin to embrace the fundamentals of new business development. Moreover, great attorneys tend to be introverted (not antisocial… there is indeed a difference).
Before making a purchase, over 70% of buyers conduct research by using social media. Overall we are reading that a buyer will use on average 5 digital sources other than your website to “check up” on you and your company. Interesting and actionable data.
A great resource to convert your prospects through the stages of the consumer decision journey is your social media content.