Ignite | A B2B Marketing Blog

Google to Start Using Mobile-First Indexing

By Sarah Grace McDuff | November 14, 2016

 

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Posted in: SEO

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Why content isn't the problem — a lack of insight is

By Mac Logue | November 01, 2016

There are few absolutes in life, much less in the world of marketing. But in our experience, about the closest thing to an absolute is this: if a project is going to fail to meet its objectives, it will fail because of content. It doesn’t really matter if it’s a new website or an integrated campaign, most projects fail because they don’t say anything of consequence.

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Posted in: Content Marketing

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The List of All Lists for B2B CMOs

By Sarah Grace McDuff | October 11, 2016

So the title may be a bit of an exaggeration, but we’ve compiled a list of helpful online resources for CMOs. These include blogs to keep an eye on, the most popular B2B publications, and Twitter accounts that can provide marketing insights and help inspire new ideas for your marketing strategy. All in one place! Without further ado, here are three of the most useful lists for B2B CMOs:

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MAT Industry Expected to Continue Growth, As Implementation of MAT Systems Becomes Trend for Businesses.

By Anna Svarney | August 31, 2016

 

Marketing Automation Technology (MAT) allows businesses to manage their customers, leads, social media, email efforts, and more without the headache of trying to handle these aspects of marketing and sales individually. Despite this technology’s ability to streamline processes, many organizations have historically felt that the cost of implementing an MAT system is too high, or they do not fully understand the benefits of automation.

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Posted in: Marketing Automation, B2B Marketing

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How to Catch Vanity Metrics: What to Look For to Avoid Metric Mayhem!

By Sarah Grace McDuff | August 18, 2016

In today’s world of web analytics, measuring marketing and advertising efforts is easier than ever before. What was once considered guesswork can now be analyzed with quantitative data to provide solid reporting. But how can we know which metrics to measure?

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Posted in: Data, roi, marketing

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How to Gain Back 8 Days of Your Marketing Staff's Life

By Sean Doyle | July 12, 2016

It’s no secret that social media has become almost an obsession in the sales and marketing world over the past decade. Executives often wonder why so much time is being spent on this by the teams who run the social media strategy. Well, partly it's because marketers are scrambling to keep up with the latest social media platform and learn the ever changing ins and outs of successful social media practices. But still posting, managing, and browsing can be seriously time-consuming. The simple solution? Keyboard shortcuts.

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Posted in: Social Media

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4 Tips for Responding to Negative Comments on Social Media

By Sarah Grace McDuff | June 23, 2016



 Social media’s interactive qualities allow for meaningful exchanges between potential leads and businesses. Yet there is always the possibility of negative interactions: a post discounting a product, a negative review, or a comment blaming a company for a problem. How can you respond to these negative comments in a productive, respectful way? This post will walk you through some helpful tips for successfully responding to difficult social media posts.

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Posted in: Public Relations, Social Media, customer support

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Instagram: The New Face of B2B Marketing?

By Sarah Grace McDuff | June 08, 2016

A recent report by TrackMaven showed that B2B companies who use social media receive their highest engagement ratios on Instagram. While LinkedIn, Facebook, and Twitter are the most popular platforms for B2B companies, Instagram is an open playing field with only 19% of B2B companies using the platform. Yet the data is staggering: the engagement ratio for B2B companies on Instagram (the average number of interactions per post per 1,000 followers) is 22.53, 20 times more than the engagement ratio for LinkedIn (1.09). If Instagram provides such high levels of engagement, why are so few B2B companies taking advantage of this social media platform?

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Posted in: Branding, B2B Marketing, Social Media

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The Rickwood Classic: A Time-Honored Birmingham Tradition

By Sarah Grace McDuff | June 02, 2016

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The FitzMartin team watches the Birmingham Barons play in the Rickwood Classic 

Since its inception in 1996, the Rickwood Classic has been a Birmingham favorite. Once a year, the Birmingham Barons travel back to the historic Rickwood Field, the oldest ballpark in the country, to play a game in celebration of Birmingham's baseball history.

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Posted in: Just for Fun

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New Location. New Signage.

By Lauren Litchfield | May 19, 2016

New signage matching our new office space is coming alive! The anticipation is killing us. A look at the final product to be revealed soon.

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Posted in: About FitzMartin

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